Monday, 4:30 to 6 p.m. | Mill Race Center, Multi-Purpose Room 3
Presenter: Bob Pitman
Mr. Pitman served as Executive Director of Mill Race Center for 29 years, retiring at the end of 2014 after 20 years of planning and a six year capital campaign raising $8.5 million that resulted in the opening Mill Race Center in February 2011; former Indiana Senior Center Association president and Chairperson of the NISC Delegate Council from 2006-2008.
Presenter: Chris Hamilton
Mr. Hamilton currently serves as President of MySeniorCenter, with over 25 years’ experience in information technology with a focus on helping organizations analyze their customer’s preferences, reach new demographics, and improved funding; previous experience in working for some of the best for profit organizations in the world including Apple, General Electric, The Gap, and E*Trade.
Presenter: Christine Beatty
Ms. Beatty holds a Degree in Education with a major in Public, Organizational, and Interpersonal Communication.
She is an experienced leader in senior adult non-profit organizations and programs, with over ten years of experience and 28 years experience as a Director of a municipal senior center and the 501(c)(3) Foundation developed to support it. Ms. Beatty has assumed responsibility to monitor and administer social service grants for Madison’s senior adults.
Ms. Beatty is a national leader for senior centers (NISC), aging programs (NCOA) and volunteerism (N4A, Volunteer Collaborative).
A common misconception is that marketing builds one’s brand – and who has the money to market these days?!
Building a vibrant, cutting edge brand is much more than just good marketing. Building an organization brand is multidimensional and includes many more elements than just having a good logo.
Participants in this workshop will learn that outcomes measures and evaluation as well as leadership are just as important in building a brand as using the right photos and images. Participants will go home with lots of ideas to try out and modify to create their own branding success.